Stone Cold On The Legendary Austin 3:16 Promo That Sky-Rocketed His Career

WWE Stone Cold Steve Austin

WWE Hall of Famer Stone Cold recently appeared on Busted Open Radio, where he discussed the Legendary Austin 3:16 promo that sky-rocketed his pro wrestling career to superstardom.

Stone Cold said:

“Who would’ve figured it would’ve lasted that long?” “I watched that promo about ten times last night, just so I could kind of take myself back to where I was. But so many things had to happen for that promo to even happen. That incident had to happen at the Garden where the guys hugged, because Triple H was supposed to win that King of the Ring. Vince tells me I’m going to win. I go in and wrestle Marc Mero, who’s a wonderful human being, get along really good with him. I was fortunate enough that he kicked me in the mouth. If he’d never kicked me in the mouth, this never would’ve happened. They haul me to the hospital, I get fourteen stitches, come back. Michael P.S. Hayes is right there at the ambulance, telling me ‘hey, Jake just cut a religious promo on you.’ So thank you Jake for cutting a religious promo, thank you Michael P.S. Hayes for telling me that.”

“So we didn’t go out there trying to plan a barnburner of a match, myself and Jake. It was short and to the point, got rid of him, got the win. Then Michael interviewed me and he told me ‘hey man, when Jake was cutting the promo on you, it was kind of religious based.’ I said ‘well what he say?’ And he told me and that’s when the Austin 3:16 popped into my brain. And I went out there, and I had Austin 3:16, I had ‘because Stone Cold said so’ as a button, cause I knew I needed a button. I came up with it on the fly. And looking back on that promo, I predicted my future. I said ‘I don’t care about any of the WWE superstars, what they are, they’re all on the list, Stone Cold’s list. And I’m fixing to run through all of them.’”

Stone Cold then spoke about how his Austin 3:16 promo compares to what UFC fighters do nowadays after their victory as well as if his career would have gotten to the heights it did if he did not cut such a promo.

Stone Cold said:

“You always know you get a push coming out of King of the Ring, so I was predicting my push.” “And I also through myself into the title mix, which is what all these UFC fighters do these days. They wanted me to say something about the championship match, to let people know how important that match is. I said ‘hell I don’t care if its Davey Boy Smith or Shawn Michaels, but you’re looking at the next WWF Champion if I ever get the shot. And that’s the bottom line cause Stone Cold said so.’”

“So many things happened in that promo, but so many events happened to line up. It was almost like it was predestined for that promo to happen. And if none of those events had happened or happened out of order, that promo would’ve never happened. Maybe I’d have still been a big star, but that promo gave me two tag lines, 3:16 and ‘because Stone Cold said so’, at one night at an event I was never supposed to win. So I’m entirely grateful for all the pieces and people that fell in place for this to happen.”

Stone Cold then talked about finally getting his own shirt after all those 3:16 signs started showing up.

Stone Cold said:

“When we saw those signs, I remember Marc had just come to the company, they’d brought in Vader, Mick Foley, a lot of guys.” “And they didn’t really have any merchandising plans for me. And I’d always talk with Jimmy Miranda and say ‘goddang Jimmy, the office got any ideas for a shirt for me?’ And he’d always say ‘no Steven they don’t.’”

“Finally when all those 3:16 signs started showing up, it was a thing. And Jimmy came up to me at TV one day and said ‘Steven the office finally wants to do a shirt for you. You got any ideas?’ I said ‘you goddang right I do. Put Austin 3:16 on the front, carve in Stone Cold on a skull on the back.’ We got it cleared. Here’s something I’ve said before, maybe not everybody knows, Undertaker had to give me clearance to use that skull because Vince thought that might be gimmick infringement. I ran it by Mark, he was cool enough to give me the green light on the skull, thank you Mark. And that shirt was born.”

Stone Cold then talked about having a conversation with WWE Chairman Vince McMahon about the pay he’s receiving with the sales of his merch and how it didn’t match the amount of money it was bringing in.

Stone Cold said:

“You know, when I say ‘hey here’s the first shirt’ and we came out with it, I had a little conversation with Vince.” “I remember getting a royalty check and I was like ‘look at that royalty check’ and I was looking at all those shirts out there and I was saying ‘hey man, this ain’t matching up.’ I went to Vince and had a conversation with him and I increased my percentage. And that’s a rare thing. At that point I kind of worked hand in hand with the art department. I’d kick in ideas and they’d shoot me a rendering and I’d say ‘no no, like this.’”

“So I just took it upon myself. And because it was a lot easier for talent to be hands on with merch back in the day. But I saw the value in that shirt and I didn’t think the percentages added up. That was a key business move. I never like talking contracts, money with Vince and stuff like that. But that was something I needed to address and I’m glad I did because I increased my merch.”

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